XR Integrates with Kinetiq Political Insights to Connect Real-Time Political Ad Intelligence with Campaign Delivery

Integration helps political campaigns use current spend, creative, and market intelligence to guide media, budget and messaging decisions while ads are in flight.

NEW YORK and PHILADELPHIA — September 30, 2026 — XR (Extreme Reach), the leading advertising operations platform, and Kinetiq Political Insights, a political advertising intelligence platform developed by Kinetiq and National Media Insights, today announced an integration to help political advertisers across the U.S. make faster, more informed media, market, and messaging decisions during the mid-term campaign cycle.

Kinetiq Political Insights (KPI) combines Kinetiq’s real-time political ad monitoring and creative intelligence with National Media Insights’ political ad spend data. Through the partnership with XR, campaigns and agencies can use that intelligence alongside XR’s local and national ad delivery data and capabilities to adjust their strategies in response to real-time changes in competitive spend, creative, and market activity.

For campaigns operating in compressed election windows, this connection can shorten the distance between identifying an opportunity and acting on it in real-time in specific local markets. Instead of relying primarily on retrospective ad measurement and reporting, marketers can use current market intelligence to inform and optimize their media mix, budget allocation, and creative decisions while political creative is still in flight.

“In political campaigns, information is only as valuable as your ability to act on it,” said Kevin Kohn, CEO, Kinetiq. “By pairing Kinetiq Political Insights’ real-time view of competitive spend, creative, and market activity with XR’s local and national delivery capabilities, campaigns and agencies can adjust their media, markets and messaging in response to changing conditions before the opportunity passes.”

• Through the integration, political campaigns, agencies, and public affairs organizations can: Know what’s running and who’s watching: Pair XR ad delivery data with Kinetiq Political Insights’ real-time audience intelligence to reveal which version of every political ad is running and how it’s performing across local audiences and channels.
• Move faster on media and creative: Use real-time, insights to adjust media plans, optimize creative assets, and refine delivery targets all in one place using the XR platform.
• Optimize budget to make every media dollar work harder: Identify changing market conditions and help guide budget allocation and media buying decisions while campaigns are active.

“Political campaign marketers need to make critical decisions in hours, not days. That’s what makes this partnership so powerful,” said John Batter, CEO of XR. “Kinetiq Political Insights shows marketers what’s happening across their spending, competition and messaging, while XR gives them the ad delivery data and critical infrastructure to act immediately. Marketers can see what’s changing and make a call before the opportunity is gone and the election is lost.”

About XR Extreme Reach

XR powers the advertising operations behind some of the world’s biggest campaigns, helping brands and agencies get ads to market faster, optimize talent pay and production spending, and get more from every ad they make. The company’s XR ONE platform gives marketers one place to manage how ads are made, paid for, delivered, and tracked across every media platform. Headquartered in New York, XR also has offices in Europe, APAC, and LATAM. Learn more at www.xr.global

About Kinetiq Political Insights

Kinetiq Political Insights is the political ad-intelligence platform built by National Media Insights and Kinetiq. It pairs Kinetiq’s real-time, AI-powered ad detection with National Media Insights’ campaign expertise and FCC-verified spend data to show when and where an ad aired, its AI-generated transcript, and the actual creative, with real-time alerts across TV, CTV, and digital.

About Kinetiq

Kinetiq is the leading AI-powered platform for global media and marketing intelligence, capturing and monitoring video, audio, and digital content across 40,000 channels in over 130 countries. The platform transforms unstructured data into actionable insights, enabling brands, agencies, media companies, and rights holders to optimize investments, outpace competitors, and maximize impact. For more information visit: www.kinetiq.tv.

About National Media Insights

National Media Insights, an Alexandria, VA-based company, specializes in full-service, data- driven media strategy and buying for political, public affairs, and corporate campaigns. With decades of experience, they provide media planning, competitive intelligence, and audience targeting to reach the right voters at the right time. Leveraging proprietary research and market analytics, they optimize placements across TV, digital, radio, and emerging platforms, delivering precision, agility, and measurable results for national campaigns, advocacy groups, and mission-driven organizations.