Kinetiq Adds Global Audience Reach Measurement for Video News Releases
New capability, powered by audience intelligence from OLOQIQI, connects broadcast detections with audience data to provide a more complete measure of earned media impact
Kinetiq, a global leader in media intelligence and verification, today announced a new audience measurement capability for Video News Release (VNR) clients, enabling organizations to understand not only where and when their video content aired, but also the potential audience reached by each broadcast.
Through a partnership with audience data provider OLOQIQI, Kinetiq can now add audience reach data to VNR broadcast detections across its global monitoring network. By connecting individual airings with audience data, communications teams can better quantify the exposure generated by their content and more fully measure the impact of earned media coverage.
“For years, Kinetiq has helped organizations track where and when their video news release content appears around the world. Adding audience reach is a natural extension of that intelligence, giving our VNR clients a more meaningful way to demonstrate the impact of the coverage they generate,” said Kevin Kohn, CEO of Kinetiq. “Together with OLOQIQI, we’re making that level of measurement available globally and with the flexibility our clients need.”
Kinetiq’s VNR monitoring identifies when and where video content airs across broadcast television. The new service adds audience data to each detection, giving clients an audience reach value for tracked airings where audience data is available. This enables clients to quantify the reach of their VNR content across markets worldwide.
The capability is available on demand, giving VNR clients the flexibility to add audience measurement for specific campaigns, projects or end clients without requiring an ongoing audience data subscription.
“Knowing that a story aired is only half the answer — the other half is who actually saw it,” said Susanne C. Moeckel, Founder and Managing Director of OLOQIQI. “By bringing our global audience intelligence together with Kinetiq’s broadcast detection, communications teams can finally measure earned media the way advertising has always been measured: in real, comparable audience numbers, market by market, worldwide.”
About Kinetiq
Kinetiq is the leading AI-powered platform for global media and marketing intelligence, capturing and monitoring video, audio, and digital content across 40,000 channels in over 132 countries. We transform unstructured data into actionable insights, giving our customers the real-time intelligence they need to optimize investments, outpace competitors, and maximize impact. For more information visit: kinetiq.tv.
About OLOQIQI
OLOQIQI is a global audience intelligence company that helps organizations understand what the world is watching. Through its QMetrix audience analytics, OLOQIQI delivers consistent, comparable audience and media KPIs across TV, streaming and radio in more than 200 markets, covering 17,000 channels worldwide. Its AI-driven, panel-based audience models are used across entertainment, sports sponsorship, communications, and public affairs to quantify reach, value and impact on a single global standard. For more information visit: oloqiqi.com.