How are your campaigns resonating with your target audience and influencing their behaviors? Are your initiatives helping you create a competitive advantage in your industry? Monitor and measure your TV investments in real time and activate digital campaigns when opportunities present themselves.
Capabilities
Ad Catalogue as a Service
Expanding global footprint ad catalogue currently available Canada (English & French), UK, Germany, France & Netherlands.
- US ad detection across 1,600 channels in all 210 DMA’s
- 32K brands tracked and 550K TV ads indexed
- Ability to detect fingerprinted ads across 85 countries
Attribute
Gain up-to-date insights into your TV presence and audience profiles, and link on-air activity to audience behaviors.
- Capture second-by-second insights into TV brand instances with automated logo recognition and closed caption brand detection
- Integrate with your data management platform (DMP) and first-party data to determine the effectiveness of your varying media tactics
- Identify media exposure, channel and frequency by household
- Leverage IP address identification to match TV engagement to specific audience behaviors — digital traffic, social engagement, purchase activity
Compare
Correlate media and audience values to local and national campaigns, paid and earned exposure, or your all-encompassing TV exposure.
- Pinpoint the value of your media exposure by campaign, initiative, media type, and even as granular as a specific brand mention on a specific network
- Measure your TV ROI with access to a deeper and broader set of data — 10 million smart TVs across all 210 DMAs, 100 million digital signals, and Nielson and SQAD data
- Better understand campaign performance and media investments across local and national markets
Compete
Assess your competitors’ media strategies, audience engagement, and performance to plot more competitive campaigns.
- Conduct competitive research with a comprehensive view of your competitors’ media placements, campaign performance, market proliferation, and more
- Perform ad hoc competitor searches to drill down into your specific competitive landscape
- Plot your own campaigns against your competitors’ current and historical efforts to track your relative performance
- Identify your competitors’ advertising tactics on a national or local level — in real time
Optimize
Nimbly adjust your live and upcoming media plans to maximize your ROI and minimize media waste.
- Immediately measure and evaluate the resonance, saturation, and effectiveness of your media investments with geo-based heat maps, side-by-side ad pod charts, and more
- Combine real-time TV tracking with nearly a decade of historical programming data to inform pre-planning of annual and scatter media buys
- Identify the audience traits that most signal a penchant to engage with your brand
