Kinetiq Expands Global Media Intelligence Footprint with 34% Broadcast Growth and 281% Podcast Expansion

Kinetiq continues to expand its global media intelligence footprint across television and audio, significantly increasing coverage in two of the most critical and fragmented areas of today’s media landscape.

Broadcast Growth

Over the past year, Kinetiq expanded its global broadcast channel coverage by 34% year-over-year.

This expansion reflects both increased scale and continued investment in improving detection quality, signal consistency, and coverage depth across existing networks. By strengthening both the breadth and reliability of its broadcast intelligence, Kinetiq enables customers to better track, verify, and analyze media activity across an increasingly complex global TV ecosystem.

In addition to scaling overall volume, Kinetiq made significant progress expanding its geographic footprint. The strongest growth was seen in established markets such as Canada and the United Kingdom, where Kinetiq significantly increased channel coverage and depth. At the same time, Kinetiq expanded into new international markets, with a particular focus on North and Latin America, including Mexico, Brazil, and Argentina.

This geographic expansion strengthens Kinetiq’s ability to deliver truly global media intelligence, helping organizations monitor and understand content, campaigns, and conversations across regions with increasing accuracy and consistency.

Podcast Growth

Audio remains one of the fastest-growing and most fragmented areas of the media landscape, with podcasts continuing to see rapid increases in both content volume and audience engagement.

Over the past year, Kinetiq expanded its podcast coverage by 281% year-over-year across its global monitoring network.

This significant increase enables deeper visibility into how brands, topics, and narratives are discussed across long-form, on-demand audio — an increasingly important driver of earned media, influence, and audience engagement.

Building the Intelligence Layer for Modern Media

Together, these investments reflect Kinetiq’s continued focus on building a comprehensive, cross-channel intelligence layer, spanning broadcast, streaming, and audio, to help organizations better understand and act on media performance in real time.

As media ecosystems become more fragmented and global, the ability to capture, connect, and interpret signals across channels and geographies is paramount.