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PHILADELPHIA – April 3, 2025— National Media Insights, a leader in strategic political media and campaign strategies, and Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced the launch of Kinetiq Political Insights (KPI). This new platform combines Kinetiq’s real-time ad detection data with National Media Insights’ comprehensive ad spend data, equipping political advertisers, advocacy groups, and agencies with the tools needed to optimize campaign messaging and media strategies.
“As we celebrate 40 years of leadership in political ad research, planning and innovation, we are excited to expand our capabilities through this strategic partnership with Kinetiq,” said Michael O’Brien, CEO of National Media Research, Planning & Placement. “With KPI, we will offer our clients cutting-edge technology to capture real-time ad exposures and spend data across linear and connected TV, providing deeper campaign intelligence and enabling faster, smarter political advertising strategies.”
For decades, National Media Insights has been at the forefront of capturing and analyzing political ad spend. Now, through the integration of Kinetiq’s proprietary watermarking and fingerprinting technology, KPI delivers real-time ad detection insights, including when and where an ad aired, AI-generated transcription, and the actual video creative. KPI also features creative email alerts, allowing clients to preview new ads the moment they hit the airwaves.
““Kinetiq Political Insights will supercharge our ability to craft award-winning media strategies for our clients and their causes,” said Guy Harrison, Partner at OnMessage Inc. “While our NMIQ analysis platform allows us to assess a client’s opponent’s ad spend, KPI provides even more data and creative intelligence to help clients proactively counter competitive campaigns and messaging in real-time.”
While KPI is primarily designed for political advertisers and agencies, it also serves political and public affairs groups, political journalists, and media organizations.
“The real-time intelligence provided by Kinetiq Political Insights is a game-changer for political journalism,” said Lisa Camooso Miller of the Friday Reporter podcast. “With KPI, journalists can better understand and report on campaign strategy shifts and messaging pivots while embedding actual campaign ads directly into coverage for a richer, more accurate storytelling experience.”
“Partnering with National Media Insights to bring our advanced ad detection technology to the political advertising industry was a natural fit,” said Kevin Kohn, President & CEO of Kinetiq. “KPI delivers precise, real-time campaign and competitive media intelligence to power actionable strategies. We are excited to see how KPI continues to expand its impact across the political and public affairs landscape.”
To learn more about Kinetiq Political Insights (KPI), email dpollack@kinetiq.tv and adamw@natmedia.com.
About Kinetiq
Kinetiq is the first and only AI-powered platform that unifies global paid, earned, and owned media intelligence, transforming unstructured data into actionable insights. We empower clients to optimize investments, outpace competitors, and maximize the impact of their cross-channel media strategies, driving smarter decisions and measurable results across video, audio, and digital channels. For more information visit: kinetiq.tv.
About National Media Insights
National Media Insights, an Alexandria, VA-based company, specializes in full-service, data-driven media strategy and buying for political, public affairs, and corporate campaigns. With decades of experience, they provide media planning, competitive intelligence, and audience targeting to reach the right voters at the right time. Leveraging proprietary research and market analytics, they optimize placements across TV, digital, radio, and emerging platforms, delivering precision, agility, and measurable results for national campaigns, advocacy groups, and mission-driven organizations.
April 3, 2025
National Media Insights and Kinetiq Partner to Launch the Industry’s Most Comprehensive Political Ad Campaign Intelligence Platform
Kinetiq Political Insights Leverages Kinetiq’s Ad Harvesting Detection Technology and National Media Insights’ Ad Spend Data to Power Better, Faster Ad Campaign IntelligencePHILADELPHIA – April 3, 2025— National Media Insights, a leader in strategic political media and campaign strategies, and Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced the launch of Kinetiq Political Insights (KPI). This new platform combines Kinetiq’s real-time ad detection data with National Media Insights’ comprehensive ad spend data, equipping political advertisers, advocacy groups, and agencies with the tools needed to optimize campaign messaging and media strategies.
“As we celebrate 40 years of leadership in political ad research, planning and innovation, we are excited to expand our capabilities through this strategic partnership with Kinetiq,” said Michael O’Brien, CEO of National Media Research, Planning & Placement. “With KPI, we will offer our clients cutting-edge technology to capture real-time ad exposures and spend data across linear and connected TV, providing deeper campaign intelligence and enabling faster, smarter political advertising strategies.”
For decades, National Media Insights has been at the forefront of capturing and analyzing political ad spend. Now, through the integration of Kinetiq’s proprietary watermarking and fingerprinting technology, KPI delivers real-time ad detection insights, including when and where an ad aired, AI-generated transcription, and the actual video creative. KPI also features creative email alerts, allowing clients to preview new ads the moment they hit the airwaves.
““Kinetiq Political Insights will supercharge our ability to craft award-winning media strategies for our clients and their causes,” said Guy Harrison, Partner at OnMessage Inc. “While our NMIQ analysis platform allows us to assess a client’s opponent’s ad spend, KPI provides even more data and creative intelligence to help clients proactively counter competitive campaigns and messaging in real-time.”
While KPI is primarily designed for political advertisers and agencies, it also serves political and public affairs groups, political journalists, and media organizations.
“The real-time intelligence provided by Kinetiq Political Insights is a game-changer for political journalism,” said Lisa Camooso Miller of the Friday Reporter podcast. “With KPI, journalists can better understand and report on campaign strategy shifts and messaging pivots while embedding actual campaign ads directly into coverage for a richer, more accurate storytelling experience.”
“Partnering with National Media Insights to bring our advanced ad detection technology to the political advertising industry was a natural fit,” said Kevin Kohn, President & CEO of Kinetiq. “KPI delivers precise, real-time campaign and competitive media intelligence to power actionable strategies. We are excited to see how KPI continues to expand its impact across the political and public affairs landscape.”
To learn more about Kinetiq Political Insights (KPI), email dpollack@kinetiq.tv and adamw@natmedia.com.
About Kinetiq
Kinetiq is the first and only AI-powered platform that unifies global paid, earned, and owned media intelligence, transforming unstructured data into actionable insights. We empower clients to optimize investments, outpace competitors, and maximize the impact of their cross-channel media strategies, driving smarter decisions and measurable results across video, audio, and digital channels. For more information visit: kinetiq.tv.
About National Media Insights
National Media Insights, an Alexandria, VA-based company, specializes in full-service, data-driven media strategy and buying for political, public affairs, and corporate campaigns. With decades of experience, they provide media planning, competitive intelligence, and audience targeting to reach the right voters at the right time. Leveraging proprietary research and market analytics, they optimize placements across TV, digital, radio, and emerging platforms, delivering precision, agility, and measurable results for national campaigns, advocacy groups, and mission-driven organizations.