Which activations have the greatest impact on your viewers? How are your sponsorship investments contributing to your bottom line? Measure and monitor your brand sponsorships across live TV in real time.
Capabilities
Track
Identify audience exposure to any brand and logo with automated logo recognition and closed caption brand detection.
- Follow in-event and out-of-event engagement in the markets that matter most
- Understand true reach to your intended target audience across multiple sponsorship investments
- Definitively pinpoint earned versus paid mentions to understand resulting awareness
- Show how your sponsorship spend impacts your marketing KPIs and bottom line
Align
Integrate first-party data with sponsorship activations to evaluate the impact of sponsorship investments on real-world audience outcomes.
- Leverage detailed activation demographics and understand which moments resulted in desired fan behaviors
- Attribute sponsorship value across local, national and global markets — including in all 210 DMAs
- Compare your sponsorship efforts to your competitors’ sponsorship strategies and adjust accordingly
- Identify the true value and ROI of sponsorship investments — from increase in sales to average contract values
Report
Create custom sponsorship reports at any desired frequency and format, including brand sentiment analysis.
- Access a real-time API feed for internal data analysis and handling
- Compare your results against similar companies and industries and determine if your sponsorship strategy is meeting your goals
- Set sponsorship benchmarks for year-over-year comparisons and compare to our historical database
- Consult our analyst team to create custom sponsorship reports that give you the exact insight you need
Optimize
Make best use of your sponsorship budget with in-the-moment activation optimizations.
- Quickly improve sponsorship activations and logo placements with automated logo recognition and timely brand data
- Effectively address optimization needs across local, national, and global channels
- Better prepare for future sponsorships with historical analysis and media coverage access, including a 6+ years media archive
