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Kinetiq Spotlight Series: MediaBrain

Kinetiq is excited to announce our new partnership with MediaBrain!

MediaBrain is a next-generation media technology company helping media companies, agencies, and advertisers automate analytics, planning, buying, and monitoring to drive stronger marketing performance.

With Kinetiq’s media intelligence data, MediaBrain can now:

• Use ad occurrence data as a proxy for post logs, enabling buyers and sellers to make adjustments in-flight rather than waiting for final postings
• Provide sellers with a clearer view of competitive performance across stations and networks
• Strengthen campaign optimization with timely insights into national and local TV ad activity

“Partnering with Kinetiq allows MediaBrain to empower buyers and sellers with the ability to identify ROI opportunities and optimize campaigns in real time. By leveraging Kinetiq’s ad occurrence data, we can move beyond post logs and provide a clearer, more competitive view of TV performance.” – Mark Green, Founder and CEO, MediaBrain

We’re proud to support MediaBrain as they simplify and optimize media planning in a cross-platform, multi-currency world — and we look forward to driving even greater impact together.

If you’re interested in learning more about how Kinetiq supports AdTech and MarTech companies, get in touch today.