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March 3, 2020

The Michael Bloomberg Effect: Super Tuesday’s Big Winners Are TV Stations

Joe Biden’s campaign debuted a last-minute campaign spot in Minneapolis on Super Tuesday, one that featured Amy Klobuchar endorsing Biden just after dropping out of the race. The last-minute ad speaks to the stakes involved in the 2020 presidential race.

Michael Bloomberg’s injection of hundreds of millions of dollars, coupled with the buys of another self-funder, Tom Steyer, who dropped out on Saturday, has changed the dynamics and shattered records for presidential primary spending, and has given TV stations a greater-than-expected boost in the early months of the year.

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